Golfer Demographics |
Profile |
| The average Maritime golfer is an 18-49 male earning $50,000 plus annually. He is university educated, married and is a working professional. He enjoys traveling, owns real estate, purchases high-end electronics and is an active investor. |
| HH Income |
| $50,000 + | 62% |
| $75,000 + | 28% |
| Age |
| 18-34 | 26% |
| 35-49 | 29% |
| 50+ | 22% |
| Avgerage Dollars Spent Annually |
| Golf Equipment | $2.3 Billion
(Per Golfer $379) |
| Golf Apparel | $1.7 Billion
(Per Golfer $292) |
| Golf Travel | $1.6 Billion
(Per Golfer $273) |
| Source: RCGA Member Study (2006) |
The Ultimate Consumer |
| Professional | 55% |
| Self-Employed/Own a business | 24% |
| Have a bachelors or graduate degree | 55% |
| Married | 79% |
High-end Consumers |
| Automobiles |
| # of owned or leased vehicles per household | 2.5 |
| Own a vehicle worth more than $40,000 | 28% |
| Intend to buy an automobile in the next 12 months | 23% |
| Real Estate |
| Own at least one real estate property | 89% |
| Own two or more | 20% |
| Investing |
| Use an investment advisor | 58% |
| Invest in stocks | 93% |
| Travel |
| Plan to travel on vacation next year | 87% |
| Plan to play golf on vacation | 80% |
| Plan their vacations around golf courses or resorts | 40% |
| Beverage Consumption |
| Drink a beverage during or immediately after playing golf | 90% |
| Beer | 48% |
| Juice, power drinks, or pop | 49% |
| Computers and Electronics Own |
| Home computers | 60% |
| High-end electronics | 93% |
| Credit Cards |
| Use a corporate credit card | 46% |
| Hold a Visa or Mastercard Gold/Platinum card | 45% |
| Sources: NGF Publications, GolfWeek, GOLF Magazine |
